Learn how you can help the business to reach its targeted audience, and promote it to meet your marketing objectives by choosing the right digital medium and platform.

Who should attend the workshop?
A businessman who wants to promote their business online
A businessman who wants to reach their audience through online medium
Professional who wants to create a secondary source of income
Professional who wants to start his own business
Students who want to earn while studying
Housewives who want to use their time to earn money
People who want to promote their hobby on digital media
Day 1:

1. Introduction to Digital Marketing
2. Digital vs Traditional Marketing
3. Digital Marketing Map
4. Advertiser, Publisher, Audience
5. Defining the Business Audience / Customer/Buyer Persona
6. How does the marketer determine the target segment?
7. Determining and Setting up the  Digital Marketing Objectives.

Day 2:

1. Choosing the best Digital Channel for B2B Business
2. Choosing the best Digital Channel for B2C Business
3. Buyer’s Journey and the Sales Funnel
4. Outbound and Inbound Marketing
5. How do you measure your results?
6. Importance of branding
7. Introduction in the strategic digital marketing plan

For more details you can contact on: 9891203558, 7011505173