Digital Marketing Workshop For Business Owners, Professionals & Job Seekers

Learn how you can help the business to reach its targeted audience, and promote it to meet your marketing objectives by choosing the right digital medium and platform.

Who should attend the workshop?

A businessman who wants to promote their business online

A businessman who wants to reach their audience through online medium

Professional who wants to create a secondary source of income

Professional who wants to start his own business

Students who want to earn while studying

Housewives who want to use their time to earn money

People who want to promote their hobby on digital media

Day 1:

1. Introduction to Digital Marketing
2. Digital vs Traditional Marketing
3. Digital Marketing Map
4. Advertiser, Publisher, Audience
5. Defining the Business Audience / Customer/Buyer Persona
6. How does the marketer determine the target segment?
7. Determining and Setting up the  Digital Marketing Objectives.

Day 2:

8. Choosing the best Digital Channel for B2B Business
9. Choosing the best Digital Channel for B2C Business
10. Buyer’s Journey and the Sales Funnel
11. Outbound and Inbound Marketing
12. How do you measure your results?
13. Importance of branding
14. Introduction in the strategic digital marketing plan