The world today is becoming more & more online. With smartphones & internet consumption at its peak, one cannot overlook the importance of digital media in corporate world today. 2 billion people access internet daily globally and this number is rapidly growing. Everyone is hooked to internet either through smartphones, tables or through laptops and PCs.
Whether you are a student, a working professional or a business owner, the knowledge of digital media would add value to your skill set & become more successful by keeping pace with the current world’s professional requirements.
In order to help you bridge this gap, NBT Rangmanch brings a special workshop Series on Digital Marketing. Under this series, the third workshop would be on Content Marketing, Blogging and SEO management.
Syllabus of the workshop is given below.
BLOGGING (Learn from scratch)
What are the best blogging Platforms to use
How to create a blog
Choose a theme
Adding Text, images and videos to make your content look more attractive
How to create quality content to publish on your blog
Introduction to Content Marketing
Objective of content Marketing
How to discover Trending topics to write content
How to Write Content for a Website
How to Distribute your content on all major marketing channels
SEO (SEARCH ENGINE OPTIMIZATION)
How to audit your website for SEO
What Is SEO & Need Of SEO
How Search Engine Works
Search Engine Updates (Google)
On-Page Optimization & its Techniques
Off-Page Optimization & its Techniques
Some SEO Tools
Delivery Format –
Instructor led classroom delivery with LCD projector. Participants can carry laptops if they want.